Question

Reseller wizard allows two configurations for the brands:

Use subdomains: cp.reseller.com & store.reseller.com 
Use subdirectories: www.reseller.com/cp & www.reseller.com/store

When using subdirectories, configuration is only possible for the domains, not subdomains. Is it possible to configure branding through reseller wizard on subdomain.domain.tld/cp?

Answer

No, it is not possible, there is a feature request with id #PBA-70370 ("Allow "Use subdirectories" for subdomains in reseller wizard").

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